Ticket sales campaign

EuroBasket 2013

The official ticket sales activities were an important milestone in the EuroBasket communication strategy. The ticket sales system was set in the manner that tickets for the final rounds were available for purchase first and after this tickets for the 2nd and 1st round games went out. We designed two basic creative ideas for the first sales push (these were for the Final round of the competition) and for the games of the 1st round, two of the most important ticket sales phases. The first phase was captured in the slogan: “Get them while they are hot”, while the key messaging in the second phase showcased the actual tickets as a culinary specialty served in Slovenia. 

 

AWARD

- Best holistic marketing activities at Sporto 2013