Corporate CommunicationFestival Maribor
Festival Maribor 2016
Every September the city of Maribor hosts acclaimed musicians from Slovenia and abroad to perform carefully selected programmes according to the content cue of the festival in various ensembles – from chamber to orchestral ones. Although the history of the Festival Maribor spans almost half a century, the festival still remains vivid, daring, curios, loud, and somewhat childish. About time the main theme of this festival is dedicated to the CHILD.
For the promotion of the festival we prepared a series of playful key visuals, which were applied to different channels – from posters, billboards, and website to banners. With the unmistakable yellow colour of the festival Maribor, was once again prepared to enjoy music, which not only knows no differences or prejudice among people but also calls on us with pure spirit and utter openness.
Visit the Festival Maribor web page.
Festival Maribor 2014
Our cooperation with Festival Maribor continued also in 2014. The concept was based on the same corporate image as the past ones. The color scheme stayed recognizable with new main topic: STOLEN? This is how the festival creators announced the festival idea:
"Is music property? Under what circumstances can music be stolen? Such questions lie at the heart of the timely look of borrowing, appropriating and outright theft of music from the Baroque till the 21st century, from classical to jazz, rock, pop and electronic dance music. So we are seeking to explore stealing, borrowing and appropriating in music in a sophisticated context.
"Good Artists Borrow, Great Artists Steal" - thus go words that Pablo Picasso may have said, meaning that one must be able to understand the principles why something works and then be able to apply this knowledge in new original ways. And finally, from this prospect - the taking of ideas is essential in order to keep art alive."
Festival Maribor 2012
Festival Maribor is one of the most famous and renowned festivals of classical music in Europe. Classical? Well, not entirely. During the renewal of the corporate identity and communication strategy of the festival, we discovered and portrayed to a wider audience its unique modern character, which includes reinterpretations of classical music with modern musical elements under the guidance of famous controversial Australian violinist Richard Tognetti. We underlined the “true character” of the festival with a one colour graphical structure containing pure and simple graphical speech. The festivals identity is reinforced through the slogan: “Festival of seriously fantastic music”. In 2013 the festival was subject to financial struggles therefore we created a guerrilla project based on a proactive slogan: LESS IS MORE. The main objective was to stress that the festival can survive due to its outstanding quality even under difficult financial circumstances.
- Outstanding festival 2012 Finalist