Bringing Science to LifeGSK
Sensodyne® Repair and Protect toothpaste can repair sensitive teeth for lasting sensitivity protection. Its active ingredients, stannous fluoride, builds a repairing layer over the vulnerable areas of your teeth and protects them from pain.
To explain the science behind the toothpaste in an understandable and visually stunning way, we designed a mobile laboratory with holographic technique called Sensodyne® Lab. From March till the end of May the lab toured all major shopping centres in Slovenia and Croatia.
Besides the Lab and holographic sales stands we added cut out prisms to the toothpaste packaging. This way the holograph with the product benefits could also easily be experienced on every smart phone.
The campaign start was market with a kick off event in Cristal palace. Invited guests, business partners and media representatives were hosted by renowned chef Tomaž Kavčič (chef Denis Zembo in Zagreb) and his molecular gastronomy. Off course everything in the name of science.