Hypo CampaignHypo Alpe Adria
For Hypo Alpe Adria Bank we prepared an integrated product focused advertising campaign, based on their sponsorship of the Slovenian national football team. The lead visual of the campaign uses illustrations of the banks recognised mascot - the hippos and places them in various football situations. The main goal of the campaign is promoting their cash, credit and housing loans as well as packages.
The campaign includes ATL and BTL activities: TV, print, radio, outdoor billboards and POS branding, giveaways, brochures and banners.
One of the key elements of the campaign is a prize contest for the best juggler with a very attractive prize. In June the national football team will play two important games against Uruguay and Argentina in South America. As part of their sponsor activation Hypo Alpe Adria Bank will take 3 lucky winners to South America. Participants can take part in banks, shopping centres or on a special web page that we designed.
See the page here.