Visual Identity

Ptuj Tourism

Ptuj, the oldest city in Slovenia, was looking for a new and fresh visual identity. Our winning proposal built the story of Ptuj upon the city’s legendary emblem – the cross of St. George, but gave it an extra meaning.  

Ptuj’s new visual identity keeps the city cross and at the same time transforms it into a plus sign. This way we kept the heritage of more than 1000 years and added a vital communication symbol. The “plus” not only implies a positive city experience, it easily combines different experiences Ptuj has to offer. The new claim says it all: Old town, new experiences.