Berlin Six Day RaceVon Berliner-6-Tage-Rennen
Starting in 1909 inside the exhibition hall at Berlin Zoo the Six Day Race evolved into a global cycling series. In its 106th edition the event is more popular than ever – combining first-class national and international professional athletes with appealing shows and entertainment programmes.
This year the organisers invited us to prepare a distinctive event branding concept based on the already existing corporate identity. We build our concept upon the 6 Day Race logotype´s velodrom graphic – adding dynamics and racetrack spirit. The outcome was an aesthetically appealing yet highly functional event graphic, which in spite of all the speed didn’t stay unnoticed.